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Beauty Industry, Beauty Launches

Sephora Adds Lash Try-On To Virtual Artist App

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By: Marie Redding

Senior Editor, Rodman Media

Sephora has added new features to its Virtual Artist App. Beauty fans can now use the App to virtually try on false lashes, and follow along with the new step-by-step virtual tutorials using augmented reality technology.

Bridget Dolan, VP of Innovation, says, “Sephora Virtual Artist has been an unprecedented success, with Sephora clients trying on over 70 million lip shades digitally since launching earlier this year. Live Tutorials are a revolutionary new way to learn new application techniques and trends, on your own face, one step at a time. The ability to leverage this exclusive augmented reality technology to mirror our Sephora store makeover experience on your own device is a game changer for our users.”

The App is powered by Sephora’s exclusive partner, ModiFace, a leader in facial visualization and skin analysis. It uses a smartphone’s camera to precisely map the location and shape of facial features.

It features over 90 false lash styles by brand and style, in addition to the previously launched lip service. Users can instantly see how each one looks on their own face, mixing and matching lash styles and lip colors.

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